Blue Ridge Parkway
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BRPA Membership Benefits

Business for members of the Blue Ridge Parkway Association develops through a two-step process: First, the Association attracts visitors to travel the Parkway. Second, it steers them to the members' businesses along the Parkway to satisfy their travel and recreational needs.

The Association helps attract vacationers to the Parkway area by distributing more than one million Parkway information pieces each year in addition to this website, a mobile phone app and mobile website.

Print, Web, & Mobile For One Rate

Membership includes presence on 3 platforms (print, web, and mobile) for one rate, with a range of additional opportunities to increase exposure on each medium.

In print, the Blue Ridge Parkway Directory & Travel Planner:

  • is the only travel publication of its kind distributed exclusively along the Blue Ridge Parkway at all visitor centers and concession facilities.
  • 300,000+ copies are printed each year and fully distributed
  • distribution includes:
    • all North Carolina and Virginia state welcome centers
    • most mountain area visitor information centers
    • AAA offices across the U.S. and Canada
    • and by mail to visitors

Online, www.blueridgeparkway.org:

  • is the #1 search result for “Blue Ridge Parkway” keyword searches on all major search engines.
  • more than 1 million visits last year
  • includes an Interactive Map tool that allows visitors to association members' locations in relation to the Blue Ridge Parkway

On mobile, the Blue Ridge Parkway - Travel Planner mobile app and mobile website:

  • more than 100,000 total downloads
  • FREE for download on iPhone and Android devices
  • developed in cooperation with the Blue Ridge Parkway - National Park Service
  • mobile app content is accessible with or without a cell phone signal
  • mobile website is available to all mobile users with a data connection using the content, look, and feel of the mobile app

Networking, News, and Opportunities Exclusive to Members

  • The BRPA newsletter includes Blue Ridge Parkway news, regional opportunities, and Association updates.
  • BRPA promotes the Blue Ridge Parkway region and BRPA members directly to AAA in the U.S. and Canada through visits with counselors, newsletters, a yearly familiarization tour, and more.
  • BRPA membership meetings held in varying geographical regions along the Parkway offer a chance to meet and make new friends in the travel industry.  Opportunities for networking with industry peers at BRPA meetings is invaluable, and members are strongly encouraged to attend!

Join the one of the most requested and trusted sources of Blue Ridge Parkway information in print, online, and now mobile. 

Join right now using the online membership application:  www.blueridgeparkway.org/join.

Highlights & Happenings

  • Moses H. Cone Park, MP 294
  • Today the manor and the entire estate are one of the most heavily used areas along the Parkway and home to the Parkway Craft Center. Carriage roads are popular for hiking, horseback riding and cross-country skiing, especially by residents of the Boon
  • Rocky Knob & Mabry Mill, MP 169, 176.2
  • These Parkway treasures offer many opportunities for visitors including hiking, camping, picnicking, and one of the most-photographed structures along the Blue Ridge Parkway.
  • Humpback Rocks, MP 5.8
  • At the northern end of the Blue Ridge Parkway, Humpback Rocks is perhaps the best representation of the varied combination of natural and cultural resources anywhere along the Parkway corridor. Visitors can tour a collection of nineteenth century far
  • Doughton Park, MP 240
  • The Brinegar Cabin, craft demonstrations, and diverse hiking options and make Doughton Park a must-experience destination along the Parkway.
  • Peaks of Otter, MP 86
  • With stunning views, natural beauty, and the surrounding Jefferson National Forest, it’s no wonder the Peaks of Otter area has attracted people to the region for more than 8,000 years.
  • Waterrock Knob, MP 451.2
  • An ideal spot for watching sunrise and sunsets across the rugged mountains, Waterrock Knob Visitor Center sits at almost 6,000 feet elevation.
  • James River & Otter Creek, MP 60-63.8
  • At the lowest elevation along the Parkway, visitors can hike, camp, fish, have a picnic, and see restored Battery Creek Lock from the Kanawha Canal.
  • Fall Color - Tips for Leaf Season
  • Tips for planning your scenic drive or vacation to see the fall color along the Blue Ridge Parkway.
  • What To Do
  • The Blue Ridge Parkway is more than a road – it is a beautiful journey that entices visitors to explore a 469-mile gateway to America’s rich cultural heritage.
  • Blooms & Wildlife Watching
  • Don't forget your cameras and binoculars when visiting the Blue Ridge Parkway! Learn when and where to see blooms along your journey.
  • Hiking Trails
  • A journey on the Blue Ridge Parkway offers motorists spectacular views of Southern Appalachia’s diverse beauty for 469.1 uninterrupted miles.
  • Blue Ridge Parkway Directory & Travel Planner
  • The 68th edition of the Blue Ridge Parkway Directory & Travel Planner is your ultimate source for planning a trip to the Blue Ridge Mountains.
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