Blue Ridge Parkway
Experience America's Favorite Drive
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BRPA Membership Benefits

Business for members of the Blue Ridge Parkway Association develops through a two-step process: First, the Association attracts visitors to travel the Parkway. Second, it steers them to the members' businesses along the Parkway to satisfy their travel and recreational needs.

The Association helps attract vacationers to the Parkway area by distributing more than one million Parkway information pieces each year in addition to this website, a mobile phone app and mobile website.

Print, Web, & Mobile For One Rate

Membership includes presence on 3 platforms (print, web, and mobile) for one rate, with a range of additional opportunities to increase exposure on each medium.

In print, the Blue Ridge Parkway Directory & Travel Planner:

  • is the only travel publication of its kind distributed exclusively along the Blue Ridge Parkway at all visitor centers and concession facilities.
  • 325,000+ copies are printed each year and fully distributed
  • distribution includes:
    • all North Carolina and Virginia state welcome centers
    • most mountain area visitor information centers
    • AAA offices across the U.S. and Canada
    • and by mail to visitors

Online, www.blueridgeparkway.org:

  • is the #1 search result for “Blue Ridge Parkway” keyword searches on all major search engines.
  • more than 1 million visits last year
  • includes an Interactive Map tool that allows visitors to association members' locations in relation to the Blue Ridge Parkway

On mobile, the Blue Ridge Parkway - Travel Planner mobile app and mobile website:

  • more than 90,000 total downloads
  • FREE for download on iPhone and Android devices
  • developed in cooperation with the Blue Ridge Parkway - National Park Service
  • mobile app content is accessible with or without a cell phone signal
  • mobile website is available to all mobile users with a data connection using the content, look, and feel of the mobile app

Networking, News, and Opportunities Exclusive to Members

  • The BRPA newsletter includes Blue Ridge Parkway news, regional opportunities, and Association updates.
  • BRPA promotes the Blue Ridge Parkway region and BRPA members directly to AAA in the U.S. and Canada through visits with counselors, newsletters, a yearly familiarization tour, and more.
  • BRPA membership meetings held in varying geographical regions along the Parkway offer a chance to meet and make new friends in the travel industry.  Opportunities for networking with industry peers at BRPA meetings is invaluable, and members are strongly encouraged to attend!

Join the one of the most requested and trusted sources of Blue Ridge Parkway information in print, online, and now mobile. 

Join right now using the online membership application:  www.blueridgeparkway.org/join.

Highlights & Happenings

  • Blue Ridge Music Center
  • The Blue Ridge Music Center is a state-of-the-art performing arts facility built to preserve and promote the historic music of Virginia and the Blue Ridge.
  • Peaks of Otter, MP 86
  • With stunning views, natural beauty, and the surrounding Jefferson National Forest, it’s no wonder the Peaks of Otter area has attracted people to the region for more than 8,000 years.
  • Parkway Visitor Center, MP 384
  • Watch an orientation video and learn how to make the most of your visit to the Parkway and region at this visitor center. View exhibits featuring the unique Parkway design and construction, the natural and cultural history, and recreational opportuni
  • Doughton Park, MP 240
  • The Brinegar Cabin, craft demonstrations, and diverse hiking options and make Doughton Park a must-experience destination along the Parkway.
  • Moses H. Cone Park, MP 294
  • Today the manor and the entire estate are one of the most heavily used areas along the Parkway and home to the Parkway Craft Center. Carriage roads are popular for hiking, horseback riding and cross-country skiing, especially by residents of the Boon
  • Folk Art Center, Milepost 382
  • Open year round, the Folk Art Center on the Blue Ridge Parkway showcases the finest in traditional and contemporary craft of the Southern Appalachians.
  • Rocky Knob & Mabry Mill, MP 169, 176.2
  • These Parkway treasures offer many opportunities for visitors including hiking, camping, picnicking, and one of the most-photographed structures along the Blue Ridge Parkway.
  • Blue Ridge Parkway Directory & Travel Planner
  • The 68th edition of the Blue Ridge Parkway Directory & Travel Planner is your ultimate source for planning a trip to the Blue Ridge Mountains.
  • Hiking Trails
  • A journey on the Blue Ridge Parkway offers motorists spectacular views of Southern Appalachia’s diverse beauty for 469.1 uninterrupted miles.
  • Blooms & Wildlife Watching
  • Don't forget your cameras and binoculars when visiting the Blue Ridge Parkway! Learn when and where to see blooms along your journey.
  • What To Do
  • The Blue Ridge Parkway is more than a road – it is a beautiful journey that entices visitors to explore a 469-mile gateway to America’s rich cultural heritage.
  • Nearby Accommodations
  • Explore the quaint towns and vibrant cities that the Blue Ridge Parkway weaves through, and a variety of lodging choices.
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