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Floyd County +

Visitors Center

109 East Main St.

Floyd, VA 24091

(540) 745-4407

Running on Floyd time… Floyd is as much a state of mind as it is a destination.

Located atop the Blue Ridge Plateau in southwestern Virginia, Floyd County is a haven of natural beauty renowned for our hospitality and for a vibrant culture of music, arts, local foods, wines and spirits, and outdoor adventure.

Along our 40 miles of the Blue Ridge Parkway, explore the historic Mabry Mill, Rocky Knob, Smartview, and Rock Castle Gorge National Recreation Area.

At BRP Milepost 165, head to the Town of Floyd, a key stop on The Crooked Road, Virginia’s Heritage Music Trail – with our celebrated Friday Night Jamboree when streets overflow with musicians.  Also enjoy live music from Thursday to Sunday as well as many festivals year-round. 

Hike to the panoramic view atop Buffalo Mountain Natural Area Preserve, kayak along the Little River, or enjoy artisan classes at the Jacksonville Center for the Arts.  Let our history take you back to a simpler time of old mills and stone churches.

Shop, dine, wine, explore at sites and shops throughout the county.

You just may need to stay awhile – and a variety of unique lodging awaits you. 

For more information see www.VisitFloydVA.com or call 540-745-4407.

Highlights & Happenings

  • Rocky Knob & Mabry Mill, MP 169, 176.2
  • These Parkway treasures offer many opportunities for visitors including hiking, camping, picnicking, and one of the most-photographed structures along the Blue Ridge Parkway.
  • Folk Art Center, Milepost 382
  • Open year round, the Folk Art Center on the Blue Ridge Parkway showcases the finest in traditional and contemporary craft of the Southern Appalachians.
  • Blue Ridge Music Center
  • The Blue Ridge Music Center is a state-of-the-art performing arts facility built to preserve and promote the historic music of Virginia and the Blue Ridge.
  • Parkway Visitor Center, MP 384
  • Watch an orientation video and learn how to make the most of your visit to the Parkway and region at this visitor center. View exhibits featuring the unique Parkway design and construction, the natural and cultural history, and recreational opportuni
  • James River & Otter Creek, MP 60-63.8
  • At the lowest elevation along the Parkway, visitors can hike, camp, fish, have a picnic, and see restored Battery Creek Lock from the Kanawha Canal.
  • Doughton Park, MP 240
  • The Brinegar Cabin, craft demonstrations, and diverse hiking options and make Doughton Park a must-experience destination along the Parkway.
  • Waterrock Knob, MP 451.2
  • An ideal spot for watching sunrise and sunsets across the rugged mountains, Waterrock Knob Visitor Center sits at almost 6,000 feet elevation.
  • Parkway Road Conditions
  • An open Parkway is a safe Parkway. Be sure to check road conditions online or by phone before you travel and during your visit.
  • Explore by Region
  • With 469 miles of scenic beauty, the Blue Ridge Parkway weaves through parts of Virginia and Western North Carolina to the Smokies in Tennessee.
  • Attractions, Dining & More
  • From fine arts to fun, experience the best places and activities to enhance your visit to the Blue Ridge Parkway region.
  • Blooms & Wildlife Watching
  • Don't forget your cameras and binoculars when visiting the Blue Ridge Parkway! Learn when and where to see blooms along your journey.
  • Hiking Trails
  • A journey on the Blue Ridge Parkway offers motorists spectacular views of Southern Appalachia’s diverse beauty for 469.1 uninterrupted miles.
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