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West Jefferson Tourism Development Authority

01 S. Jefferson Avenue

West Jefferson, NC 28694

(800) 801-3441

West Jefferson may be best known for its arts district which is located in the middle of a beautiful historic downtown. The 15 murals create a walking tour through the downtown reflecting the area’s history and unique mountain character. Nearby is the New River, one of the area’s natural wonders, ideal for canoeing, kayaking, fly fishing and tubing. www.visitwestjefferson.org. (800) 801-3441.

Highlights & Happenings

  • Rocky Knob & Mabry Mill, MP 169, 176.2
  • These Parkway treasures offer many opportunities for visitors including hiking, camping, picnicking, and one of the most-photographed structures along the Blue Ridge Parkway.
  • Humpback Rocks, MP 5.8
  • At the northern end of the Blue Ridge Parkway, Humpback Rocks is perhaps the best representation of the varied combination of natural and cultural resources anywhere along the Parkway corridor. Visitors can tour a collection of nineteenth century far
  • Blue Ridge Music Center
  • The Blue Ridge Music Center is a state-of-the-art performing arts facility built to preserve and promote the historic music of Virginia and the Blue Ridge.
  • Waterrock Knob, MP 451.2
  • An ideal spot for watching sunrise and sunsets across the rugged mountains, Waterrock Knob Visitor Center sits at almost 6,000 feet elevation.
  • Julian Price Memorial Park, MP 297
  • Price Park is a haven for relaxation and recreation with the 47-acre Price Lake as its focal point. Visitors enjoy one of the most popular and largest picnic areas on the Parkway, along with camping, boating and fishing on Price Lake, and ample oppor
  • Folk Art Center, Milepost 382
  • Open year round, the Folk Art Center on the Blue Ridge Parkway showcases the finest in traditional and contemporary craft of the Southern Appalachians.
  • Mount Pisgah, MP 408
  • Mount Pisgah’s spectacular views, hiking trails, picnic area, campground, lodge, restaurant, and country store make this area a popular destination for visitors along the Blue Ridge Parkway.
  • Blue Ridge Parkway Directory & Travel Planner
  • The 68th edition of the Blue Ridge Parkway Directory & Travel Planner is your ultimate source for planning a trip to the Blue Ridge Mountains.
  • Hiking Trails
  • A journey on the Blue Ridge Parkway offers motorists spectacular views of Southern Appalachia’s diverse beauty for 469.1 uninterrupted miles.
  • Blooms & Wildlife Watching
  • Don't forget your cameras and binoculars when visiting the Blue Ridge Parkway! Learn when and where to see blooms along your journey.
  • What To Do
  • The Blue Ridge Parkway is more than a road – it is a beautiful journey that entices visitors to explore a 469-mile gateway to America’s rich cultural heritage.
  • Nearby Accommodations
  • Explore the quaint towns and vibrant cities that the Blue Ridge Parkway weaves through, and a variety of lodging choices.
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