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Our Executive Director of more than thirty years is retiring. Read on for information to apply or share with qualified candidates in your network.

BRPA Executive Director Job Listing

The Blue Ridge Parkway Association (BRPA) is seeking a highly-motivated Executive Director to carry on the work of this non-profit organization, established in 1948 and based in Asheville, NC, that promotes and markets the Blue Ridge Parkway to potential visitors.

Candidates for this position should possess excellent relationship building skills and a passion for selling all things BRPA to our various audiences, and in particular to potential new members.

Candidate should have proven management and supervisory skills, demonstrated ability to assume initiative without direct supervision, and outstanding human relations skills with the demonstrated ability to work effectively with the Staff, Board of Directors, membership, general public, media, community leaders and government officials.

Salary for this part-time position will begin in the low 30s. Applicants should submit their application no later than July 31, 2018.

Blue Ridge Parkway Association: Executive Director Job Description

QUALIFICATIONS

•Four year degree plus three years or more experience in management, destination marketing, public relations or equivalent preferred.
•Willingness to carry out the directives of the Executive Committee and Board of Directors of the BRPA.
•Excellent relationship building skills with a diverse audience of business owners and management across the southeast, and a passion for selling all things BRPA to our various audiences–particularly to potential members. We also expect the Executive Director to sell extra lines and photo listings in our print maps and Directory, brochure listings, and website participation and sponsorships.
•Proven management and supervisory skills.
•Demonstrated ability to assume initiative without direct supervision.
•Outstanding human relations skills with the demonstrated ability to work effectively with the Staff, Board of Directors, membership, general public, media, community leaders and government officials.
•Ability to conduct research, gather relevant information and materials, and provide same to the Executive Committee of the Board of Directors to aid them in their decision-making.
•Knowledge of the Blue Ridge Parkway and adjoining communities.

DUTIES & RESPONSIBILITIES

MANAGEMENT

•Carry out all directives in a timely fashion and execute all policies of the Board of Directors and Executive Committee of the BRPA.
•Serve as the fiscal officer of the organization, ensuring that all revenues and expenditures are properly accounted for and annually audited as directed in accordance with Board policy.
•Work with the Office Manager and Finance Committee to prepare a proposed annual budget to be presented to the Executive Committee and the Board of Directors.
•Oversee the coordination, planning, and attendance of all Executive Committee and Board of Directors meetings and BRPA events unless directed otherwise. Prepare with the assistance of staff and the President an Agenda for all meetings.
•Represent the organization at meetings and functions that are representative of the philosophy of the organization and within the limits of the budget as directed by the Executive Committee and/or Board of Directors.
•Develop strong relationships with the leadership of the BRPA as well as with other Partner organizations.
•Maintain strong relationships with existing partnership organizations, such as AAA and CAA, tourism agencies, Destination Marketing Organizations, and build new relationships in Parkway area communities.
•Oversee the development and implementation of the cooperative agreement with the National Park Service – Blue Ridge Parkway.
•Manage and maintain inventory, mailing list databases, printing and distribution of BRPA print materials to stakeholders.
•Oversee preparation of the Annual Report for approval by the Board of Directors and distribution to the BRPA membership and community stakeholders.
•Seek, prepare and oversee grant applications and be certain that work associated with these grants is properly carried out to secure these funds.
•Oversee all personnel to ensure Board policies are carried out.
•Recommend to the Executive Committee any actions or policies that may be helpful in carrying out the mission or purpose of the BRPA.

MEMBERSHIP

•Develop a Membership Plan with the assistance of staff, the Membership Committee, Board of Directors and Executive Committee that addresses maintaining existing membership, actively pursuing new membership, and developing new membership recruitment and retention materials. Responsible for keeping accurate and up-to-date membership files.
•Oversee publication of monthly newsletter to all BRPA members, partners, selected media and industry officials.

MARKETING

•Develop an annual Marketing Implementation plan in keeping with the BRPA Marketing Plan and with the assistance of the Marketing Committee, Executive Committee and Board of Directors that includes the recruitment and coordination of any and all volunteers and staff to carry out.
•Oversee the regular updates and posts to the BRPA website, mobile app and social media such as Facebook.
•Prepare and sell photo listings and other advertising in any promotional materials produced by BRPA including but not limited to BRPA’s Blue Ridge Parkway Map, Directory, mobile app and website.

MEDIA RELATIONS

Work with staff and Board Members to oversee and manage a media relations plan with the assistance from the Marketing Committee including the development of a Media kit, press releases, story ideas, new photography and b-roll.

REPORTS & STATISTICAL INFORMATION

•Maintain an up-to-date list of members of the Board of Directors, and BRPA Committees and their members.
•Prepare a quarterly report to be presented to the Executive Committee and Board of Directors.
•Maintain statistical reports with year-to-year comparisons of visitor surveys if needed.
•Perform other duties as may be assigned from time to time by the Executive Committee and/or the President.

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