Blue Ridge Parkway
Experience America's Favorite Drive
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Mast General Store

2918 Broadstone Rd

Banner Elk, NC 28604

(828) 963-6511

Mast General Store - Established 1883. Listed National Register of Historic Places. Authentic & nostalgic emporium located in pastoral setting 8 miles from Boone in the Valle Crucis community. Clothing, camping gear, shoes & boots, housewares & unique gifts. Hwy 194 (828) 963-6511. Also visit our downtown stores in Boone, Asheville, Hendersonville, Waynesville, Greenville, SC and Knoxville, TN. Visit online at www.mastgeneralstore.com.

Highlights & Happenings

  • Doughton Park, MP 240
  • The Brinegar Cabin, craft demonstrations, and diverse hiking options and make Doughton Park a must-experience destination along the Parkway.
  • Julian Price Memorial Park, MP 297
  • Price Park is a haven for relaxation and recreation with the 47-acre Price Lake as its focal point. Visitors enjoy one of the most popular and largest picnic areas on the Parkway, along with camping, boating and fishing on Price Lake, and ample oppor
  • Blue Ridge Music Center
  • The Blue Ridge Music Center is a state-of-the-art performing arts facility built to preserve and promote the historic music of Virginia and the Blue Ridge.
  • Cumberland Knob, MP 217.5
  • Located near the Virginia state line, Cumberland Knob is the site where construction of the Blue Ridge Parkway began in 1935. It was the first recreation area opened to the public and remains a favorite destination for both locals and visitors.
  • Waterrock Knob, MP 451.2
  • An ideal spot for watching sunrise and sunsets across the rugged mountains, Waterrock Knob Visitor Center sits at almost 6,000 feet elevation.
  • Mount Pisgah, MP 408
  • Mount Pisgah’s spectacular views, hiking trails, picnic area, campground, lodge, restaurant, and country store make this area a popular destination for visitors along the Blue Ridge Parkway.
  • Folk Art Center, Milepost 382
  • Open year round, the Folk Art Center on the Blue Ridge Parkway showcases the finest in traditional and contemporary craft of the Southern Appalachians.
  • Fall Color - Tips for Leaf Season
  • Tips for planning your scenic drive or vacation to see the fall color along the Blue Ridge Parkway.
  • What To Do
  • The Blue Ridge Parkway is more than a road – it is a beautiful journey that entices visitors to explore a 469-mile gateway to America’s rich cultural heritage.
  • Blooms & Wildlife Watching
  • Don't forget your cameras and binoculars when visiting the Blue Ridge Parkway! Learn when and where to see blooms along your journey.
  • Hiking Trails
  • A journey on the Blue Ridge Parkway offers motorists spectacular views of Southern Appalachia’s diverse beauty for 469.1 uninterrupted miles.
  • Blue Ridge Parkway Directory & Travel Planner
  • The 68th edition of the Blue Ridge Parkway Directory & Travel Planner is your ultimate source for planning a trip to the Blue Ridge Mountains.
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