Blue Ridge Parkway
Experience America's Favorite Drive
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About BRPA

Promoting Tourism for more than 60 Years

The Blue Ridge Parkway Association, founded more than 60 years ago, is the officially designated marketing partner of the Blue Ridge Parkway, a majestic highland boulevard that winds through the Blue Ridge Mountains for 469 miles.  BRPA is a nonprofit organization comprised of businesses and organizations that serve visitors to the Blue Ridge Parkway and along the scenic corridor of the Shenandoah National Park, the Blue Ridge Parkway, and the Great Smoky Mountains National Park in the tri-state region of Virginia, North Carolina, and Tennessee.

Blue Ridge Parkway Association members work together to offer more than 15 million annual visitors to the Parkway a broad range of family entertainment, recreation, shopping, lodging, dining and support services in communities along the scenic corridor's 469-mile length.

Not affiliated with any government agency and strictly non-political, BRPA is administered by a board of directors who are elected by the membership at the Annual Meeting and serve without remuneration. Members are encouraged to attend all Association meetings.

The Association is financed by membership dues and by extra-lines income received from the Blue Ridge Parkway Directory & Travel Planner. Revenues are put to work directly and indirectly in advertising and promoting the Blue Ridge Parkway and BRPA's member businesses, and in the administration of the organization through its staff.

Related Information

Highlights & Happenings

  • Blue Ridge Music Center
  • The Blue Ridge Music Center is a state-of-the-art performing arts facility built to preserve and promote the historic music of Virginia and the Blue Ridge.
  • Cumberland Knob, MP 217.5
  • Located near the Virginia state line, Cumberland Knob is the site where construction of the Blue Ridge Parkway began in 1935. It was the first recreation area opened to the public and remains a favorite destination for both locals and visitors.
  • Doughton Park, MP 240
  • Renew your senses amid this landscape of open meadows. Doughton Park is one of the best places along the Blue Ridge Parkway to view white-tailed deer, raccoons, red and grey foxes, and bobcats.  Flowers burst on the scene in late spring and crea
  • Parkway Visitor Center, MP 384
  • Visitors traveling the Blue Ridge Parkway can now make one stop to learn about the entire 469 miles and 73-year history of the Parkway. The Parkway Visitor Center opened in 2008 and unveiled innovative, high-tech interactive exhibits. The LEED-certif
  • Julian Price Memorial Park, MP 297
  • A majestic 4,200 acres at the foot of Grandfather Mountain, named in honor of Julian Price, comprises this popular park and lies directly adjacent to the Moses H. Cone Memorial Park. Together these parks make up the largest developed area set as
  • Waterrock Knob, MP 451.2
  • An ideal spot for watching sunrise and sunsets across the rugged mountains, Waterrock Knob Visitor Center sits at almost 6,000 feet elevation. Exhibits, book sales, and a trail leading to the summit of Waterrock Knob await visitors. The last hik
  • James River & Otter Creek, MP 60-63.8
  • At the lowest elevation along the Parkway, visitors can hike, camp, fish, have a picnic, and see restored Battery Creek Lock from the Kanawha Canal.
  • Blue Ridge Parkway Directory & Travel Planner
  • The 68th edition of the Blue Ridge Parkway Directory & Travel Planner is your ultimate source for planning a trip to the Blue Ridge Mountains.
  • Hiking Trails
  • A journey on the Blue Ridge Parkway offers motorists spectacular views of Southern Appalachia’s diverse beauty for 469.1 uninterrupted miles.
  • Blooms & Wildlife Watching
  • Don't forget your cameras and binoculars when visiting the Blue Ridge Parkway! Learn when and where to see blooms along your journey.
  • What To Do
  • The Blue Ridge Parkway is more than a road – it is a beautiful journey that entices visitors to explore a 469-mile gateway to America’s rich cultural heritage.
  • Nearby Accommodations
  • Explore the quaint towns and vibrant cities that the Blue Ridge Parkway weaves through, and a variety of lodging choices.
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