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The Blue Ridge Parkway Association has provided travel information and resources to visitors since 1949 in official partnership with NPS – Blue Ridge Parkway.

Visitors understand that being a Blue Ridge Parkway Association member means a clear and durable commitment to the traveler’s needs, season after season.  They respond by coming back and by telling their friends.

Business for members of the Blue Ridge Parkway Association develops in two ways: First, the Association attracts visitors to travel the Parkway, providing information to make it the best experience possible. Second, it highlights member businesses and communities along the Parkway that meet travel and recreational needs.

Why Join BRPA?

The Association helps attract vacationers to the Parkway area by distributing more than one million Parkway information pieces in print each year – in addition to this website and our mobile app.

We also share valuable industry resources, provide access to a network of driven and creative professionals invested in supporting their community, and offer free event listings for members on our Parkway Events Calendar.

Working in cooperation across communities and state lines for more than 65 years, we are able to accomplish much more together than we could separately.

BRPA hosted the Parkway’s Final Link Dedication in 1968. The effort to connect the Parkway – and in the most ecologically sound way – was made possible by BRPA President and owner of Grandfather Mountain, Hugh Morton.

 

BRPA 1973 Directory & Travel Planner
Times Change

And so does trip planning. BRPA’s Blue Ridge Parkway Directory & Travel Planner, 1973-1974 Edition.

BRPA Membership today includes presence on 3 platforms – print, web and mobile app – for one rate, with a range of additional opportunities available to members to increase exposure on each medium.

Print, Web & Mobile For One Rate

Print

Blue Ridge Parkway Directory & Travel Planner:

  • The only travel publication of its kind distributed exclusively along the Blue Ridge Parkway at all Visitor Centers and concession facilities
  • 325,000+ copies are printed each year and fully distributed
  • Distribution includes:
    • Parkway Visitor Centers and Facilities
    • North Carolina and Virginia State Welcome Centers
    • Mountain area visitor information centers
    • All AAA offices across the U.S. and Canada
    • By mail to visitors

Web

www.blueridgeparkway.org:

  • The #1 result for “Blue Ridge Parkway” searches on all major search engines
  • More than 1 million unique visits each year
  • Includes an Interactive Map tool that allows visitors to find Association members’ locations in relation to the Blue Ridge Parkway
  • Free listings on Parkway Events Calendar, with top result for “Blue Ridge Parkway Events” searches

Mobile

Blue Ridge Parkway – Travel Planner App:

  • More than 100,000 total downloads
  • FREE download compatible with iPad, iPhone and Android phones
  • developed in cooperation with the Blue Ridge Parkway – National Park Service
  • Content works and is accessible even without cell/WiFi signal

Opportunities for BRPA Members

BRPA Members

BRPA Members from Tennessee and Virginia

The BRPA monthly News & Views newsletter includes Blue Ridge Parkway news, regional opportunities, and Association updates.

 

 

 

 

BRPA's Fam Tour for AAA

AAA Counselors enjoying getting to know the Parkway on BRPA’s Fam Tour

BRPA promotes the Blue Ridge Parkway region and BRPA members directly to AAA in the U.S. and CAA in Canada through visits with counselors, newsletters, a yearly familiarization tour, and more.

 

 

 

BRPA membership meetings are fun and informative. Meetings held in varying regions along the Parkway offer a chance to meet new friends in the travel industry and explore the Parkway at discounted rates.

BRPA Member Meetings

BRPA Members on a field trip to Emerald Village. Photo by Alex Armstrong.

Opportunities for networking with industry peers and community stakeholders at BRPA meetings is invaluable, and all members are strongly encouraged to attend!

Join the most requested and trusted source of Blue Ridge Parkway information in print, online, and mobile.

Blue Ridge Parkway Association

Membership Resources