Skip to Main Content

Promoting the Blue Ridge Parkway for More than 65 Years

The Blue Ridge Parkway Association (BRPA), founded in 1949, is the officially designated marketing partner of the Blue Ridge Parkway, a majestic highland boulevard that winds through the Blue Ridge Mountains.

Vintage Photo by Former BRPA President Hugh Morton, Bear On Rock

Bear on Rock, photograph by Hugh Morton of Grandfather Mountain – one of BRPA’s former presidents.

BRPA is a nonprofit organization comprised of businesses and organizations that serve visitors along the scenic corridor of the Shenandoah National Park, the Blue Ridge Parkway, and the Great Smoky Mountains National Park. BRPA members span communities in the tri-state region of Virginia, North Carolina, Tennessee and beyond.

Blue Ridge Parkway Association members work together to offer more than 15 million annual visitors to the Parkway a broad range of family entertainment, recreation, shopping, lodging, dining and support services in communities along the scenic corridor’s 469-mile length.

The Visitor Experience

BRPA has provided maps, brochures and the Blue Ridge Parkway Travel Planner free of charge since 1949. Our travel resources have grown to include information online and our trip planning mobile App.