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Blue Ridge Parkway Visitor Center

Blue Ridge Parkway Milepost 384: Parkway Visitor Center and Park Store

Visitors traveling the Blue Ridge Parkway can now make one stop to learn about the entire 469 miles and history of the Parkway. The Blue Ridge Parkway Visitor Center in Asheville, NC offers an award-winning film and interactive exhibits on the natural, cultural, and recreational resources of the region.
The Blue Ridge National Heritage Area is a partner here and provides information on regional destinations. This location is also home to a “Kids in Parks” TRACK trail – a 1.5 mile long loop trail following part of the Mountains-to-Sea Trail on both sides of the Parkway.

The Parkway Visitor Center opened in 2008, unveiling innovative, high-tech interactive exhibits. The LEED-certified building features active/passive heating and cooling, radiant floor heating, a “green” roof and other energy efficient features. The visitor center is open year round except for Thanksgiving Day, Christmas Day, and New Year’s Day.

What to Do

  • Enjoy the hands-on I-Wall, a 22-foot interactive map of the entire Parkway providing multi-media information on places to visit on and near the Parkway
  • Explore exhibits that highlight the region’s natural and cultural diversity, economic traditions and recreational opportunities
  • Watch the movie The Blue Ridge Parkway-America’s Favorite Journey, shown hourly in high-definition surround sound, a 24-minute film capturing a father-daughter trip along the motor road that incorporates history and the region’s contemporary sights and sounds
  • Learn more about the Parkway at the information and book sales area

ADA Accessibility

– visitor center is wheelchair accessible – restrooms are wheelchair accessible – exhibits are wheelchair accessible – interpretive programs are wheelchair accessible – picnic area is wheelchair accessible