a section of the blue ridge parkway winds through forested mountains on a cloudy day

NPS Photo

About the Blue Ridge Parkway Association

Promoting the Blue Ridge Parkway for 75 Years

The Blue Ridge Parkway Association (BRPA) is a nonprofit organization made up of local businesses, communities and individuals who believe in our mission — to serve visitors along the scenic corridors of Shenandoah National Park, the Blue Ridge Parkway, and the Great Smoky Mountains National Park. As the official marketing partner of the Blue Ridge Parkway, the BRPA provides more than one million Parkway print materials and has distributed maps, brochures, the Blue Ridge Parkway Travel Planner, and the mobile app free of charge to Parkway visitors since 1949.

About BRPA Members

BRPA members span communities in the tri-state region of Virginia, North Carolina, Tennessee and beyond, working together across state lines to provide traveler information to visitors to the region. The BRPA promotes member businesses and organizations to approximately 15 million annual visitors who spend $1.1 billion annually in the region. A membership fee provides basic advertising in BRPA’s printed brochures, website and mobile app. Additional advertising opportunities are also available.

DOWNLOAD THE APP

Use our new app as a guide to help make your drive on the Parkway a safe and fun one.

a mockup of a phone using the blue ridge parkway app

DOWNLOAD THE TRAVEL PLANNER

Map out your Parkway trip with a digital version of our complimentary travel guide.