About BRPA

Promoting the Blue Ridge Parkway for More than 70 Years

The Blue Ridge Parkway Association (BRPA), founded in 1949, is the official marketing partner of the Blue Ridge Parkway, a majestic highland boulevard that winds through the Blue Ridge Mountains.

BRPA is a nonprofit organization comprised of businesses, communities and individuals that believe in our mission to serve visitors along the scenic corridor of Shenandoah National Park, the Blue Ridge Parkway, and the Great Smoky Mountains National Park. BRPA members span communities in the tri-state region of Virginia, North Carolina, Tennessee and beyond, working together across state lines to provide traveler information to visitors to the region.

BRPA promotes member businesses and organizations to approximately 15 million annual visitors who spend $1.1 billion annually in the region. A membership fee provides basic advertising in BRPA’s printed brochures, website and mobile app. Additional advertising opportunities are also available.